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Ads

July 21st, 2010 at 07:08 am

I just read the article about advertising: http://www.savingadvice.com/articles/2010/07/19/106329_becoming-ad-averse.html

I have to agree with Jennifer on many of the points. Advertising does bring up prices and make people think they need things they probably don’t really need.

I’d like to add to her story. I’ve been quite the skeptic for so long. My husband and I have “bets” (not with money) on how much the latest gadget will cost that is being offered by mail order…ever notice it always ends with a 9.95? Most are $19.95 and then there’s that “surprise” of “But wait…” OK, double the order … hmmm, wouldn’t that be a sign that the stuff is junk and if they can double it for the same price (plus extra shipping and handling) that is it a rip off?

My other thing is to look at the background of the ads for stuff. Most fast food/junk food stuff they are peddling is positioned in a high end gourmet kitchen. Granite countertops, high end appliances, everything is neat and tidy…and use that microwave to zap that convenience food! I realize that many gourmets probably do succumb to junk food once in awhile, but why would someone who has the wherewithal to have such a fancy kitchen zap fat and grease? No one has a typical middle class kitchen in these ads.

The car insurance commercial with the perky gal talking to two other insurance agents is interesting as well. Both of their suit coats, ties, and shirts are identical and bland. In other words, this insurance is more fun and exciting than theirs besides being cheaper.

Another insurance company features a stocky guy with a wonderful voice. Besides his reassurance of this company being one who cares, his demeanor and voice tell someone he’s a protector. Good choice of characters, wouldn’t you say?

One huge merchandiser has their ad campaign honed so well that at the end of it “Save money. Live better.” has been ingrained in everyone’s mind. I did a lesson on author’s purpose in the classroom last year and we talked about advertising as a persuasive piece. When I said the first phrase, “Save money.” The whole class in unison said the rest and added the name of the story. Cripes…what brainwashing! I’d say that company spent good money on that piece because everyone recognizes it.

Jennifer looked at ads a different way than I do. I enjoy picking them apart to see what kind of hidden message they are trying to tell us. Sometimes I even count how many are in between the program. I hate it when there is more advertising than program it seems. It’s become a game in our house to see what we can point out in the ad that is not being said, but implied.

And I’m going to save money because I’m not going to live better in that huge store!

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