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Shopping Savvy

November 12th, 2011 at 10:19 pm

I'm a little behind in my reading, but I did have a chance to read an article in "Time" yesterday morning. It had a story about how a grocery chain was conducting research on how people shop.

I know this isn't anything new, by any means, but the examples the story gave was interesting.

Apparently there were cameras in real stores and they were observing how people shopped with certain variables. The first was counting how long people stayed in an area and if they rushed through it, it meant they spent less. So, the powers that be changed the flooring so the carts would make a clickity clack noise and people slowed down. When they slowed down, they stayed longer in that area and therefore, bought more.

Another instance was how signs were written for "sales." If the dollar sign was put on a sign, people appeared to buy less than if they left the dollar sign off. Apparently the dollar sign on a poster made people think they are spending more.

The other instance was writing a limit on a sign. The price was the same for the items, but when there was a limit, people tended to buy more.

All very interesting. And a little bit scary if you think about it.

I wonder if the cart with the crazy wheel also has a purpose!

2 Responses to “Shopping Savvy”

  1. PauletteGoddard Says:

    My frugal tip is to go to the supermarket super-wired on caffeine with an equally wired tween determined to commandeer the shopping cart. Race race race! Stuff Stuff Stuff! Run to checkout lane. Open book to have a read if it's busy. Pay with cash! Be grateful I don't shop at your Costco!

  2. patientsaver Says:

    It IS scary to think about the lengths that marketers will go to get inside our heads, all in the name of separating us from our money.

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